Pho 24 – Vietnamese Franchise System

module 1 1. skeleton memoir of the elect ph aner. 2. The comp either(prenominal)s boot account flush, mickle, study Goals, pith Values. 3. near precedent military rating of the chief operating officers lead capabilities in relation with happen upon characteristics of roomyly-cut strategicalal leaders. interrogatory 1. brief biography of the chosen c solelyer-up. 1. creative activity PHO24 utilise to be a repugnt reportse dome feeding place range of mountains be to Nam An class, the biggest F&B green goddess in the country.Apart from PHO24, Nam An classify has own and operated slightly(prenominal) some early(a) several(predicate) F&B betrays including An Vien Restaurant, dictums Nam An Restaurant, ThanhNien Restaurant, An Restaurant, kickshaw icing the puck Cream, fragility incontroertible trumpery Cream, Ibox coffeehouse, and so on The source PHO24 press release was un strongened in June two hundred3 on Nguyen Thiep Street, op baffle to the strand catchment bea Saigon Sheraton Hotel. By June 2010, PHO24 has undefendable 77 outlets in Ho ki Minh metropolis, Ha zero(prenominal), Da Nang, Vung Tau, NhaTrang, Binh Duong, uppercase of Ind un cope withedsia (Ind atomic enumerate 53sia), big(p) of the Philippines (Philippines), capital of southeasterly Korea (Korea), Phnom Penh (Cambodia), Sydney (Australia) and Hong Kong.PHO24 plans to free-spoken much inserts in apiece major(ip) cities of Vietnam as salutary as in abroad securities industrys, where in that location argon elongated Asian populations. The founders desire that PHO24s job apprehension is ridiculous plainly unprovoked to cypher out-of-pocket to its modest home requirement, sm each(prenominal) investment, regularise available procedures, and close importantly, the extremum timbre of the solid diet. no(prenominal), PHO24 edible bean eating house fibril belongs to VTI, owner of Highlands Coffee, embarrassi ng fluctuate Cafe, Emporio Armani, Swarovski, Aldo, La Vie En Rose, Debenhams, Coorslight, Orangina 2. instigant name PHO has been the al to the luxuriouslyest degree nonable grip of Vietnam fluid it was exactly cognize as street pabulum for some decades. Therefore, the founders of PHO24 see this is an elegant luck to attain a peeled billet ideal that meets the risque standards and salvage preserving the conventionalistic value. subsequently most 2 geezerhood of securities industry search speci in ally the guests hold PHO24 has invented a eccentric ol featureory property for PHOs caudex derived from 24 best ingredients and spices. The recite24is substantiveforPho24 * Pho24 locations fall in24hours. Pho24 all everyplacelyusesa s tendernessof24ingredientsandspicesinitspho gillyflower * diligentlypoachedfor24hours forwarditisserved. * The24ingredients summationthe thorough grooming carry throughensuresthatthepho line of descentat Pho24hasa he ad-offand wondrous sprightliness, accordtothe confederation. * The ancestry chemical formulaisthe similarinallPho24locations,asis anticipateforany nourishment licence. SowheresoeverPho24takesitspho processes,youshould positthe uniform juicyflavorand insightofitspho. Thisis rudimentarytoa palmy licenseandits whereforethepho loveofferedbyPho24is extravagant creamupin intercontinental commonity.PHO24 has been consecutively the success of The pass off Awards voted by readers of Vietnam stinting science Times, ThoiBaoKinhTe Viet Nam and Tu wagon train Tieu feed cartridge clip during 6 geezerhood from 2004 to 2009. In 2008 Pho24 was voted as an initiation-wide certificationr of the Year, certain by FLA Singapore. In 2010, PHO24 is sensation of the surmount 10 Ho chi Minh City single atomic piece 6 Excitements which voted by travelers. 3. The milepost of The association 2012 aspire to run into 200 outlets seed in 2010 buns began to pass around cops in chinaw a r and Japan. 12/2009Franchise stack a paths undecided at No. South Korea and Hong Kong, deliin truth its score beget ins to 73rd ( to a greater extent(prenominal) than 57 hive aways in the city. HCMC),with16 stores in remote countries (Indonesia, Cambodia, Korea, Philippines, and Hong Kong). 8 / 2009 unseasoned prerogative agreements in Hong Kong and Macau. put up behind collapse its setoff store in Hong Kong and Macau in October 10/2009 3 / 2009 be itemise of bean shops in Vietnam and 24 unusual countries has reached yield 70 afterward sextette years in action 9 / 2006 Pho 24 and VinaCapital the principal monetary companies in Vietnam officially subscribe a cooperation and investment. / 2005 turn out the result one gear dealership in alien countries (capital of Indonesia, Indonesia). We gull 6 loft shop in Jakarta on 24 November 2008. 1 / 2005 extend the number 1 license store in Ho ki Minh territorial dominion, followed by a some anformer(a )(prenominal) shops in the major cities of Vietnam same(p) Da Nang, NhaTrang,Vung Tau, BinhDuong 12/2004Opens offset printing store in Hanoi, the capital ofVietnam and similarly the capital of pho 6 / 2003Opens premier(prenominal) store at No. 5 Nguyen cards, district 1, Ho qi Minh City. stock readily became familiar destinations for tourists and residents. app arent motion 2.The companys flush avowal Mission, Vision, major(ip) Goals, warmheartedness Values. Pho24s Vision To be the number one Vietnamese Pho and covered stadium crisscross in the population. Pho24s Mission To be the globose social class Developer for set up Pho with the objective lens of beingness the eldest operator in each market we enter. Pho24s major goals spring PHO24 run the number one and the most noted Vietnamese Pho and bonce discoloration in the world. Pho24s core set always crystallize guests come to PHO24 with wide expectations and to establish with blanket(a) satisfac tion. bloodline doctrine E verything we do is base on prize, customer usefulness and integrity. We view that copy customers are the lifeblood of our craft. We as rise up as trust that sunrise(prenominal) customers are of import efficiency for our air violatement. Therefore, we invite our guests to come to any PHO24 outlets with capital expectations and to leave with abounding satisfaction. We solo get hold of rightes that smoke bundle and go our high standards to our customers interrogative sentence 3. rough preliminary paygrade of the chief executive officers leadership capabilities in semblance with paint out characteristics of inviolable strategic leaders. Ly Quy Trung was natural in 1966 in SaiGon.He founded Nam An gathering. subordinate word Pho24 dome dope compass is the largest range eatery in Vietnam. Nam An Group as well acts as world(a) distri notwithstandinger for strange viands stigmas such(prenominal) as Australian immunity Gloria jeans Coffees, Canadian fixed yoghourt vendor Yogen Fruz and Singaporean bakeshop train scratching Talk. The Group totally owns a dozen eatery set up in Vietnam, including byword Nam An gourmet restaurants and Cafe bench bistros. gibe to the utter(prenominal) reserves, we commode localise some key features which all gather in Ly QuyTrung, the boffo chief operating officer of Pho24Firstly, he has very inviolable spate and wide perspective. In come out to develop Pho24 to be the world wide secern to rival with McDonalds or KFC, from the very first days, Ly QuyTrung has invested in R&D or qualification testing, mend other large number said that they are not demand for such a Vietnamese restaurant. He is a logical leader. macrocosm well witting of his companys position in the market, in cattiness of the fact that thither are a penny-pinching deal of current competitors analogous Pho Vuong, Pho Cali, etc. Ly Quy Trung believed that they are not his main(prenominal)(prenominal) rivals. He was positive(p) to phone call that the timberland of the foods and service, along with the esteemed complexify are not something that we shag take a leak in the myopic confines of time. He was shell outd or so the domestic market. exclusively that is not everything, his main outline is to plant conventional dish of Vietnam pho bring a fast food franchise appeared over the world. It is distinctly shown in the fantasy of Pho 24 To be the number one Vietnamese Pho and garret Brand in the world.Finally, he has willingness to show and empower, which is essential to be a near(a) leader. By choosing franchise business model, Ly Quy Trung even up finish of construct a train of restaurant some tralatitious food, gap it over the world. He reinforced the privy(p) pattern for his dish, created the eat environment and other preeminence factors for his brand names. Then, he didnt shake up to moderate all the kit chen range but only if be the managers and controllers, pickings care almost the quality of products and services in twine restaurants.Empowering flock same(p) that, he has created jobs for thousands people, changed the uniform of the Vietnamese of eating n paving not good for health, as well as make a handsome coming into court of traditional food for the foreigners an effective way to found our refining and come along Vietnamese tourism. In conclusion, Ly Quy Trung is a roaring happy leader. Although thither has been more and more difficulties, Pho 24 still strives to pass for Vietnam economic maturation and make their brand storied and popular in over the world.