Discuss the role and charachteristics of e-communications in Essay

Discuss the role and charachteristics of e-communications in integrated marketing communication - Essay Example iced that the above forms are just indicative; in fact different forms of e-communications can appear within a particular market in accordance with the cultural characteristics and the general trends of the specific market. On the other hand, it should be noticed that the effectiveness of the type of e-communications chosen in each case depends on the structure of the market and the demands of the consumers as they have been identified through an appropriate marketing research. Under the above terms, e-communications can be considered as having a significant role on the development of marketing activities within a particular marketplace. In fact, e-communications should be considered as a tool for the improvement of marketing communication regarding a specific market. The evaluation of marketing communication strategies applied within a particular market belongs to marketers who have the responsibility to choose the appropriate e-communications tool taking into account that business activities worldwide should be promoted through specific marketing initiatives in order to be productive. In accordance with the above communication in marketing is an indispensable part of the marketing plan having a major importance for marketers around the world. In this context, e-communications become a valuable tool for the support of marketing initiatives worldwide (through the improvement of marketing communication as already explained above). The development of marketing plans has been a challenging task for marketers internationally. The above phenomenon should be explained primarily if taking into account the constant changes of consumer preferences and trends of the market worldwide. It is for this reason that the development of marketing communication has been considered to be a priority for marketers within the global market. More specifically, marketing communication has been proved to be the most effective method for improving the performance of marketing plans

Direct Digital and Database Marketing Coursework

Direct Digital and Database Marketing - Coursework Example Many firms are doing their business in this category. Personal relationships with customers are very important to build satisfaction (Crosby, & Stephens, 1987). Relationship marketing is an old concept but gained a significant place in the field of marketing. The momentum of its development evolves from the development of services marketing with a focus on quality perspective followed by technological advancements. Traditional merchants did not know the concept of relationship marketing. The emergence of this concept was slower until it was observed that customers should be the focal point of the organization, and they must be considered important even after the purchase is done. Today relationship marketing is considered as a prominent practice for marketing and research purpose. The traditional concept of implementing marketing concept is the process of applying the marketing mix (4 P’s). Although it is universally accepted and implemented, still the model is limited and restricted. According to research conducted in Europe in the domain of service marketing, forms the loopholes in the traditional way, and identify a new definition of marketing. According to the study marketing is not something that what customers want from the company, it is creating value for them. It is the establishment and delivering the long-term customer relationship with customers. This market-oriented approach is less towards specialization and more towards management responsibilities (Grà ¶nroos, 1990). The Royal National Lifeboat Institution (RNLI) is a charity organization for saving lives at sea. RNLI provides a 24-hour lifeboat and rescue service throughout United Kingdom and Ireland. RNLI is committed to saving lives through their valuable safety measure, lifeguards and most importantly lifeboats (RNLI, 2014a). Since its inception in 1824, the institute has saved more than 140,000 lives as the national institution for the preservation. In 1854,

Why are firms differentially effective and what this means in terms of Essay

Why are firms differentially effective and what this means in terms of efficiency - Essay Example However, if next year, the government decides to implement duties again, the manufacturers exporting their vehicles to Pakistan will suffer and undoubtedly all the marketing efforts of the manufacturers would be less effective as compared to previous years. 2. Consumer preferences: Consumer Behavior is a variable prone to changes anytime, which is why the saying has it "change is the only constant". A good example would be from the Fast Moving Consumer Goods Market (FMCG's) which generally tend to be low involvement goods and the prices are a smaller percentage of consumer spending power. A marketing campaign for "SOFT-goat milk whitening soap" might have been effective in the early nineties but would not be effective in year 2008 when the awareness about animal testing is high and public opinion is against products of companies that use animal testing. An old marketing campaign in such circumstances would fail. 3. Industry Dynamics: This refers to the industry in itself and the changing relationships with the various stakeholders for example distributors, suppliers, investors and competitors. For example Unilever is the market leader in beauty Soaps category has maintained its leadership in market for over ten years. The tendency of Unilever would be to provide lesser margins to its retailers and distributors.

Assignment 9 Essay Example | Topics and Well Written Essays - 750 words

Assignment 9 - Essay Example Firstly, with regards to the RIAA, it comes as this prize that this group fundamentally reject any form of copyright infringement and/work piracy. The most obvious reason and rationale behind this is with regards fact that the that the RIAA represents a massive number of entities that derive their profitability the fact that individuals legally acquire the products and services that they offer. However, instead of directly discussing the level of financial harm that this does to the RIAA and its bottom line, the website promotes an understanding of the fact that the individual who engages in copyright infringement and/work piracy is directly hurting the individual artist at the very lowest levels of their organization. This commons as somewhat of a surprise due to the fact that the major record companies generally cell a new CD for approximately $15-$16. Of this $15-$16, the individual artist is only receiving approximately $1.60 per records sold. As can be seen, this 10% is negligib le in terms of damages effected upon the artist himself/herself. This is of course not say that copyright infringement work high receipt has little to no effect upon the artist; however, it does help to underscore a level of understanding with regards to why the RIAA is so flagrantly and aggressively advocating the loss of profits that such a process entails. Comparatively, groups such as Piratbyran seek to promote a world in which a free flow of information is both possible and realized. Within groups such as Piraybyran, individuals believe that an alternative method of economics can readily exist that would help to connect the potential user directly to the artist thereby maximizing profitability for the one should be most rewarded and gutting the middleman out of the process entirely. Moreover, the rationale and logic of the particular position that such a group supports is with respect to an understanding that that in and of itself represents a situation in which a good is taken ceases to exist within the possession of the original holder. However, with regards to software piracy and copyright infringement, merely a copy is passed on to another individual with the primary good still being within control of the original holder; thereby signifying that no such that has taken place top Although both of these viewpoints represent reasonable approaches to the issue of copyright infringement in the way in which the world will continue to develop, it is the belief of this author that a middle ground necessarily exists. Seizing upon this middle ground, firms such as Apple and a litany of others have begun offering services such as iTunes which allow individual consumers to directly download content to their personal devices without being charged exorbitant fees they might be charged within a traditional brick and mortar store. In such a way, not only is the individual able to have access to electronic content with a mere click of the mouse, the artist is also able to derive a higher degree of profitability from their output as compared to traditional record releases that it defined so much of the past several decades. Finally, it must be understood that the moral high ground that the RIAA is seeking to take is something much less noble than it claims to

Classical Mythology - Odyssey Research Paper Example | Topics and Well Written Essays - 1500 words

Classical Mythology - Odyssey - Research Paper Example He considered himself as having the same status with King Oedipus (Schefold & Giuliani, 29). This meant that people had to get to the king through him. He appeared to have the capability to be a bother to the people if he was the king. However, Creon argued that he was the one who made Oedipus the king. After Laius death, the king of Thebes was Creon. However, after his city was tormented by the Sphinx, he announced that anyone with a solution would get both his sister, Jocasta, and his crown. He never went back to that promise.  Creon and Odyssey tend to share a number of similarities. None of the characters seems to be entirely good or bad. Creon is known to have come up with a harsh law that discouraging people from mourning Polyneices. The punishment for breaking that rule would be death. According to Creon, burying and mourning Polyneice was considered to be a criminal act. The penalty was death by stoning in a public square. However, after discovering Antigone was involved in burying Polyneices, he issued a different punishment to her. This revealed that he is not as terrible as he appeals. He ordered that both Antigone and Ismene be guarded well (Marks et al, 53). Creon appears to be stubborn with regard to the harsh law he had proposed. Odysseus, who was the king of Ithaca, appeared to be victorious for ten years. He effectively defended Ithaca in the period of the Trojan War. Although he appeared to be a noble person, it indulged in adultery and forsook his wife, Penelope. This revealed that he was not as respectable as many might have thought. Odysseus lay with his wife every night but was insensitive to her desire.  Creon and Odysseus appeared to be flawed in their character. Creon appeared to have excessive pride. He claimed to have exclusive power to give orders in the entire city. As the king, he was the only one issuing orders in the city. His character came out as domineering and insensitive (Beye, 17).  

Electronic health record (EHR) Literature review

Electronic health record (EHR) - Literature review Example EHRs are very quick as there is no need for any paper-work for documenting and sharing of the information and images. Thus, an EHR plays a vital role in evidence based treatment and decision-making without having to go through the manual process (Williams, 2010; National Institutes of Health National Center for Research Resources, 2006). These enable access to the records even from distant areas by means of online networking. The drawback with EHRs is that these are quite expensive but once implemented, these tend to be very cost-effective. Carter (2008) studied that the concept of EHRs began in 1960s â€Å"with the COSTAR system, developed by Barnett at the Laboratory of Computer Science at Massachusetts General Hospital† (p.7). According to him, the earlier efforts provided models and pseudo types on which current â€Å"hospital-based and ambulatory† EHRs are based upon. Iakovidis (1998) suggested that EHRs can be used as tools for continuity of care and for collabora tive performance of healthcare providers. Many researchers have studied the functionality of EHRs in various contexts. All studies have led to the conclusion that EHRs are a significant contribution to the medical industry since these have modernized the way patients’ data is stored. Poissant et al. ... Research has it that despite significant advantages of EHRs, their adoption rates are progressing rather slowly. Gans et al (2005) conducted a research on the use of EHRs and IT based tools in the health industry and concluded that most health professionals were not incorporating EHRs especially in smaller practices. Their findings suggested that the adoption of EHRs was making progress at a snail's pace; however, the physicians planned to incorporate them in the coming years. They found that this happened because the practitioners found it difficult to choose and implement EHRs. This research is supported by the findings by Jha et al. (2006) who studied how common are the EHRs in USA’s health sector. They found that the year they conducted the research, the commonness of EHRs was low on scale. According to them, â€Å"data on their adoption rate are limited.† They found that only 23.9 percent of providers were using ambulatory EHRs and 5 percent were using computerized systems. They suggested that what kept physicians from implementing EHRs in their settings was the knowledge gap. These findings are further supported by recent researches as well. For example, Jha et al. (2009) conducted a research to find out if the adoption rate of EHRs in the healthcare sector has increased with passing years. Thus, they conducted a second research in 2009 and came to the same conclusion as in 2006. They found that â€Å"despite a consensus that the use of health information technology should lead to more efficient, safer, and higher-quality care, there are no reliable estimates of the prevalence of adoption of electronic health records in U.S. hospitals.† Jha et al. (2009) conducted a big survey of a number of acute care hospitals to find out the EHR

An Inferential Statistic of Housing Problems Assignment

An Inferential Statistic of Housing Problems - Assignment Example The null hypothesis of equal variances is rejected and it is concluded that there is a difference between the variances in the population.It is called heteroscedasticity. Some of the procedures typically assuming homoscedasticity are the ANOVA, t-tests.Levene's test is often used before a comparison of means. When Levene's test shows significance, one should switch to generalized tests, free from homoscedasticity assumptions. Since the p-value is less than 0.05 ( 0.000) in this case hence homoscedasticity or equal variances cannot be assumed. The computed t statistic is 6.95 which is more than the assumed or critical t statistic of 6.82 for assuming equal variance. The degree of freedom is hence retained as 957.51 and the p values as stated is